Sponsorship Opportunities

The Tony Awards welcomes event/program sponsorships and other corporate partnership opportunities. Please direct your inquiries to Director of Partnerships Jan Friedlander Svendsen or Partnerships Manager Christine Giordano at (212) 703-0205.

Official Partners

IBM is unique. It is the only company in our industry that has reinvented itself through multiple technology eras and economic cycles.We do so for one reason: to create differentiating value for our clients.

As IBM's clients transform, "digital" itself is not the destination, but a foundation to create a truly Cognitive Enterprise. This is resulting in new types of interactions between people, organizations and machines. Today, IBM is much more than a "hardware, software, services" company. IBM is emerging as a cognitive solutions and cloud platform company.
Founded by Tony-Award winning Broadway producers Stewart F. Lane and Bonnie Comley, BroadwayHD™ is an online streaming service on a mission to promote and preserve live theater, extending the reach of Broadway and Broadway caliber shows to anyone, anywhere. In addition to a curated, on-demand library of over 130 titles, BroadwayHD™ makes it possible for audiences to live stream theatrical productions in real-time from the comfort of their homes. If you can’t get to Broadway, get to BroadwayHD by visiting BroadwayHD.com.
Carnegie Mellon University (CMU), proud partner of the Tony Awards, is an international leader in arts and technology education. Our graduates bring groundbreaking ideas to market and create successful startup businesses. Our award-winning faculty members are renowned for working closely with students to solve major societal, scientific and technological challenges. At the same time, we boast the CMU School of Drama — the oldest degree-granting drama school in the United States. We put a strong emphasis on creating things — from art to robots. CMU is set apart from other higher education institutions because of our conservatory training environment that champions rigorous education, scholarship, research and innovative cross-disciplinary interaction. Learn more about the second-annual Excellence in Theatre Education Award.
Managing the banking and financial services needs of the Broadway theatrical community is a City National specialty, serving theater owners, producers, and general managers along with the broader theater world. With a well-earned reputation as America’s Premier Private and Business Bank®, City National has now been serving the financial needs of New Yorkers for more than a decade. City National has provided tailored financial and investment solutions for the Entertainment industry and Broadway, as well as entrepreneurs, professionals, investors and their families for more than 60 years on The way up®.

City National has more than $36 billion in assets and 3,700 colleagues serving clients through 75 banking offices across five states including California, Georgia, Nevada, New York, and Tennessee.

For more information, visit cnb.com.

2016 marks the 75th anniversary of Coach, the original American house of leather. From our humble beginnings as a small, family-run workshop in New York City offering impeccable quality, craftsmanship and design, to today as a leading global lifestyle brand, Coach continues to surprise and delight consumers all over the world with our innovative design and tradition of excellence.

Entertainment Weekly is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The magazine was launched by Time Inc. in 1990 and is America’s leading consumer publication in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of almost 27 million loyal, engaged fans.  Each day, EW.com publishes a myriad of featured stories, blog posts, TV-recaps, original videos, film reviews and photo galleries. In April 2015, the PEOPLE/Entertainment Weekly Network reached #1 in its competitive set with 56.4 million unique visitors and during the same month, EW.com desktop, tablet and mobile growth hit an all-time high of 19.9 million combined unique visitors. Entertainment Weekly is the first to know about the best in entertainment. With sharp insight, unparalleled access and a trusted voice, EW keeps readers plugged into pop culture. This is where the buzz begins.
FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium bottled water in the United States and for the first time, the Official Water of the Tony Awards. FIJI Water, known for its iconic square bottle, soft mouth feel and unique mineral profile, is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 60 countries. To discover Earth's Finest Water, please visit www.fijiwater.com, like us on Facebook, or follow us on Twitter.
Grant Thornton LLP helps organizations meet the challenges of today's fast-changing world, and make the most of tomorrow's limitless possibilities. We are part of a global network comprised of more than 42,000 people in more than 130 countries, providing audit, tax and advisory services across a broad range of industries. Combining global scope with local savvy, we work together to help leaders capitalize on emerging opportunities, now and into the future. See what’s ahead at gt.com.
For 35 years, our family-owned and operated winery has focused exclusively on cool-climate appellations, from the Russian River to Monterey in California and now the Willamette Valley in Oregon. We continue to explore new regions and introduce offerings that showcase the nuanced flavors of these special areas with a focus on Chardonnay, Pinot Noir and Pinot Gris. We are trusted to deliver distinctively elegant and balanced wines, every time. To pair with our great wines, we celebrate creativity, connection and style – all the best things in life. We share this energy with our engaged fans, who see La Crema as the perfect wine to complement their sophisticated lifestyle.  
Nordstrom is a leading fashion specialty retailer offering a well-curated mix of timeless and cutting-edge brands for women, men, kids and home. Our goal is to create the best possible shopping experience for every customer, every day, with knowledgeable, friendly salespeople who are as passionate about relationship-building as they are about fashion. Our list of services includes free Personal Stylists, on-site alterations, Beauty Stylists, gourmet eateries and more. We offer styles at every price point, from budget-friendly basics to designer investment pieces, and carry a selection of petite and plus sizes.

For work, play, vacations, weddings, holidays and all life's occasions, we're dedicated to helping our customers look—and feel—their best. Visit us at www.nordstrom.com.  
The Paramount Hotel is one of few hotels designed by the prolific theater architect Thomas W. Lamb. This historic landmark unveiled a two year 50 plus million dollar re-imagination project with the reopening of Billy Rose’s Diamond Horseshoe, following a 61-year hiatus, innovative retail space, contemporary event spaces, a two-story lobby, 597 newly reinvigorated guest rooms and suites, Paramount News, a stylishly curated store offering design-focused souvenirs, daily newspapers and travel essentials, Paramount Fit, a state-of-the-art fitness center available 24 hours a day, Paramount Bar & Grill and Corso Italian coffee bar. Located on 46th street between Broadway and 8th avenue the Paramount Hotel is settled into the middle of the Theater district and just steps away from Times Square, Broadway shows, restaurant row and much more. Perfectly suited for the sophisticated 21st century traveler the Paramount offers spectacular details in design and amenities while still paying homage to its1928 origins by celebrating its living room style, lavish over-scaled dramatic elements and an epic fireplace wall resembling a modern-day room with a vibe meant for socializing. The Paramount has become the epicenter of all things sophisticated and cool in Times Square. For reservations and additional information, please call +1-877-692-0803 or visit www.nycparamount.com
Time Inc.’s People revolutionized personality journalism when it launched as a weekly in 1974 to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture more than 40 years later, the People brand is accessible on all surfaces (print, digital, video, mobile, social) bringing more than 75 million consumers a unique mix of breaking news, exclusive photos, video, and in-depth reporting on the most compelling newsmakers of our time.  In addition, comScore ranks the People and Entertainment Weekly Network No. 1 in the entertainment news category. www.PEOPLE.com
As the exclusive and trusted magazine of the theatre community, Playbill's coverage of Broadway is unparalleled. For the past 132 years, Playbill has served as the magazine of record for the theatre community and has served as the preeminent destination for all things related to live performance. With both print and extensive digital capabilities, PLAYBILL engages theatergoers in-venue, online and across all social media platforms, in partnership with Broadway.
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA moved into a brand new, cutting edge building at One Porsche Drive in January 2015. This one-of-a-kind facility showcases a commitment to design and functionality, serving not only as an inspirational workplace for Porsche employees, but also a brand experience center featuring a 1.2 mile skill development track, human performance center, and event space. PCNA employs approximately 300 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date. Follow us: twitter.com/porsche | facebook.com/porsche. For Porsche apps: http://www.porsche.com/usa/entertainment/apps/
United Airlines® is proud to be the Official Airline of the Tony Awards, serving New York with the world's most comprehensive global route network and offering more than 400 daily departures from the major New York-area airports to more than 140 destinations.

In addition, members of the industry-leading MileagePlus® loyalty program can use their miles to experience exclusive entertainment, dining and travel opportunities. Visit united.com/exclusives to learn more.

United. Fly the friendly skies.®

Additional Support

The Lambs Club offers Chef Geoffrey Zakarian's modern approach to American cuisine with distinct ingredients, highly seasonal menus and a signature approach to hospitality. Inside The Lambs Club, guests are transported from the hustle and bustle of Broadway to the welcoming oases of the restaurant's many one-of-a-kind spaces. The distinguished history that connects the landmark building to the Great White Way is prominently displayed in the main dining room, which boasts an enormous 18th century fireplace, a gift from Architect Stanford White to The Lambs, a turn of the century members-only thespian society, from whom the venue takes its name. The award winning wine list and curated cocktail menu take center stage, along with the live music program available weekly on our mezzanine level Bar.
PassionGrowers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers' 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the country, and online under the brand name PassionRoses.

We support the communities where we live and work through education, donations, and community outreach, and provide continuing educational efforts for employees. Passion Growers was voted a Great Place to Work® in Colombia, and it shows in every rose. We are committed to sustainable agriculture and environmentally friendly practices, and our Ipanema farms are BASC and Rainforest Alliance Certified™.

PassionRoses is the Official Rose of the Rose Bowl and the Official Rose of Miss America. For more information on PassionRoses visit www.PassionRoses.com.